At the end of April 2012, Google has deployed a ranking update called “penguin”. The penguin is eating a lot of fish from our site. The traffic of schicksal.com has decreased by 50% from one day to another. (Before this update we had about 200k visits per month, after the update we would be happy about 100k visits…) We have lost many good rankings at many keywords. According to figures of Sistrix, we have lost about 72% “visibility” in Google. (We are one of the main looser in Germany.)
We have done a lot of research on SEO sites and Twitter, talked to several SEO people. Probably there are three main reasons for this ranking disaster.
Read here our steps to get back the rankings after this ranking update.